Our Team

We bring different perspectives to the table, but we’re united by a love for purposeful work, thoughtful design, and real connection.

HALIMA BEGUM

Halima Begum is a London based fashion, beauty & product photographer.
She grew up in North West London where she studied visual merchandising and discovered her love for photography during her career in styling and visual merchandising.

Halima is the Founder and Creative Director of ŌSHEN™, established in 2010, where she captures look books, editorials and product flat lays for fashion and beauty brands, both in the UK and overseas.
Inveigled by structure, colour and crispness, Halima’s work displays the depth of brand stories and she recognised globally for her fashion campaigns.

Fuelled by her deep enthusiasm for fashion, Halima has embarked on an on going journey to create content for brands that align with ethical and sustainable practices. Her goal is to merge her love for style with a commitment to responsible and conscious fashion.

Founder, Photographer & Creative Director

WAQAAS AHMED

Waqaas comes from a wealth of knowledge from the mainstream fashion business. Graduating from London College of Fashion in 2009, with a Diploma in Production Tailoring and an Honours Degree in Fashion Buying and Merchandising, he connects art with the science and history of fashion.

 Waqaas began his career in Dubai, where he discovered a fast growing ‘Emerging Market’.  After returning to the UK in 2010, he was easily able to peruse his career within luxury fashion and has since gained experience from leading fashion houses Burberry, Dolce & Gabbana, YSL and Gucci. 

Waqaas has worked within a variety of corporate roles from Sales Consultancy and Personal shopping, to Visual Merchandising and Global Sourcing. 

Art & Sustainability Director
Marketing Director

Eleanor Parks

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Customer Service Manager

Karl Holland

Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.